One Man Marketing Team Starter Kit | Steven Asoy

Starter Kit

Starter Kit

One Man Marketing Team Starter Kit

14 templates + skills + rules that build a complete AI marketing system. One CLAUDE.md per client. Auto-loading. No voice bleed. Fill them in once per client. The system does the rest.

How to Use This Kit

  1. Create the folder structure shown below in your workspace.
  2. Start with the root CLAUDE.md. This is your brain. Your standards, your methodology, how you work. It loads every time you open Claude in this workspace.
  3. Copy the _template folder and rename it for your first client. Each client gets their own folder with their own CLAUDE.md.
  4. Fill in the client CLAUDE.md first. It lists your knowledge files (brand-guidelines.md, voice-brain.md) and tells Claude to read them. Those are the foundation. Everything else builds on them.
  5. Replace all [PLACEHOLDER] text with your client's real information.
  6. Add platform playbooks only for platforms your client is actually using.
  7. New client = copy the _template folder. Same structure, different brand. Claude auto-loads the right brain when you work in that folder.
💻

What You Need to Run This

This system runs on Claude Code, Anthropic's local AI agent. It reads your files, runs commands, and stays in context across your entire workspace.

Required
A computer
Mac, Windows, or Linux
Claude Code
Free to install: claude.ai/code
Claude Pro ($20/mo)
Works. Good for getting started.
Recommended
Claude Max ($100/mo)
More usage, faster output, handles full content batches without hitting limits.
Optional
Canva
Assemble graphics from creative direction
Buffer / scheduling tool
Post to platforms on schedule
💲

The Math

What it costs to scale marketing the old way vs. this system.

Scaling the Old Way

Hire a VA / subcontractor₱15-30k/mo
Training & QA time10-15 hrs/mo
Revision cycles5-10 hrs/mo
Client capacity3-4 clients max
Margin after subcontractor40-60%
ResultMore overhead, less control

This System

Claude Max₱5,600/mo
Starter KitFree
Setup time per client~2-3 hrs
Client capacityNo hard ceiling
Margin100% yours
ResultMore clients, no payroll
  • ✓ Scale past 3-4 clients without hiring anyone
  • ✓ Keep 100% of your margin — no subcontractor cuts
  • ✓ Starter Kit is free — your only ongoing cost is Claude Max
  • ✓ No training, no QA, no managing other people's work
  • ✓ Content, ads, SEO, email, landing pages, analytics — all from one workspace
  • ✓ Every new client is a duplicate, not a rebuild
📁

Folder Structure

Create this structure in your workspace. Claude automatically reads the CLAUDE.md in whatever folder you're working in, so each client gets its own brain. Skills and rules apply across all clients. To onboard a new client, copy the _template folder and fill it in.

marketing-workspace/
├── CLAUDE.md                    # YOUR brain. Standards, methodology. Always loaded.
│
├── .claude/                      # System config (skills, rules)
│   ├── skills/                   # Custom tools. Invoke with /skill-name
│   │   ├── produce/
│   │   │   └── SKILL.md         # /produce - generate content batch
│   │   ├── repurpose/
│   │   │   └── SKILL.md         # /repurpose - 1 post → 5 platforms
│   │   ├── client-report/
│   │   │   └── SKILL.md         # /client-report - monthly report
│   │   └── review/
│   │       └── SKILL.md         # /review - quality check content
│   └── rules/                    # Auto-apply rules by file path
│       ├── linkedin.md            # Activates for clients/*/platforms/linkedin*
│       ├── facebook.md            # Activates for clients/*/platforms/facebook*
│       └── ads.md                 # Activates for clients/*/ads/*
│
├── clients/                     # One folder per client
│   ├── client-a/                # Claude auto-loads this client's brain
│   │   ├── CLAUDE.md             # Client brain. Imports files below with @
│   │   ├── brand-guidelines.md   # Who they are, who they're for
│   │   ├── voice-brain.md        # Their voice, tone, kill list
│   │   ├── content-strategy.md   # Pillars, angles, awareness stages
│   │   ├── smm.md               # Posting cadence, CTAs, schedule
│   │   ├── creative-specs.md     # Colors, fonts, image sizes
│   │   ├── content-sources.md    # Research links, fresh inputs
│   │   ├── platforms/            # Per-platform playbooks
│   │   │   ├── linkedin-playbook.md
│   │   │   ├── facebook-playbook.md
│   │   │   └── x-playbook.md
│   │   └── output/              # This client's deliverables
│   │       └── YYYY-MM-DD/      # Organized by date
│   │
│   └── client-b/                # Same structure, different client
│       └── ...
│
├── shared/                      # Your methodology. Reference material for skills.
│   ├── brains/                    # General frameworks + best practices
│   │   ├── ads-brain.md           # TOFU/MOFU/BOFU, bidding, creative testing
│   │   ├── analytics-brain.md     # Scoring frameworks, reporting format
│   │   ├── seo-brain.md           # On-page checklist, keyword process
│   │   ├── email-brain.md         # Sequence frameworks, deliverability
│   │   ├── landing-page-brain.md  # Page structures, CTA patterns
│   │   ├── website-copy-brain.md  # Homepage, about, services formulas
│   │   ├── crm-brain.md           # Pipeline stages, lead scoring logic
│   │   └── lead-magnet-brain.md   # Types, delivery flows, conversion
│   └── platforms/                # Platform algorithm intelligence
│       ├── meta-platform-intelligence.md
│       ├── linkedin-platform-intelligence.md
│       └── x-platform-intelligence.md
│
└── _template/                   # Copy this for each new client
     ├── CLAUDE.md                # Template with file references and placeholders
     └── (same structure as client-a, all placeholders)
How auto-loading works: Claude reads the CLAUDE.md in whatever folder you're working in. When you cd clients/acme/, Claude automatically loads Acme's brain. Switch to cd clients/beta/, it loads Beta's. Same skills, different brand. No voice bleed.

File references: Each client's CLAUDE.md lists the knowledge files (brand-guidelines.md, voice-brain.md, etc.) and tells Claude to read them before generating content. The CLAUDE.md stays short. The details live in the files it points to.

Skills: Live in .claude/skills/. Each skill is a folder with a SKILL.md file. Invoke with /produce, /repurpose, etc. They work for any client because they use whatever CLAUDE.md is in context.

Rules: Live in .claude/rules/. Use path globs to auto-activate. The LinkedIn rule only loads when working on LinkedIn content. For any client. Automatically.
Start Here

Build these first. Brand guidelines and voice brain teach Claude your client. CLAUDE.md connects them. Skills are your custom tools.

brand-guidelines.md

# [CLIENT NAME] Brand Guidelines

## 1. Who We're For

[Describe your ideal customer. Not demographics, but worldview.
What do they believe? What frustrates them? What have they been
burned by before? Who is this NOT for?]

## 2. Why We Exist

WHY: [The belief that drives everything]
HOW: [How you operate differently because of that belief]
WHAT: [The actual products/services you deliver]

## 3. The Brand Promise

[One specific, accountable promise. Something you can be held to.
Not "we deliver excellence." Something like "we will tell you
the truth, even when it costs us the deal."]

## 4. Proof Points

[List your verified proof. Years in business, projects completed,
specific results, client retention rate, etc. Only include what
you can actually verify. These get used in every piece of content.]

## 5. Brand Architecture

[How your offerings relate to each other.
Main brand > Product/Service lines > Sub-brands if any]

## 6. Content Strategy (80/20 Ratio)

80% Give (Jabs):
- [Pillar 1: e.g., Useful Knowledge]
- [Pillar 2: e.g., Honest Lessons]
- [Pillar 3: e.g., Proof]
- [Pillar 4: e.g., People]

20% Ask (Right Hooks):
- [Pillar 5: e.g., Offers]
voice-brain.md

# [CLIENT NAME] Voice Brain

## Voice Principles

### Principle 1: [e.g., "We show our work"]
[What this means in practice. How does this show up in writing?
Give 2-3 specific examples of good vs. bad.]

### Principle 2: [e.g., "We talk to people, not at them"]
[Same: what it means, how it shows up, examples.]

### Principle 3: [e.g., "We know when to shut up"]
[Same.]

## Voice Registers

Casual: [When to use: DMs, comments. Tone: conversational]
Standard: [When: social posts. Tone: clear, direct, warm]
Professional: [When: LinkedIn, proposals. Tone: confident, specific]

## The Voice Test

Before publishing, every piece of content must pass:
1. Does this help someone?
2. Is this specific? (real numbers, real examples)
3. Is this honest?
4. Would anyone miss this if it were gone?
5. Active voice in every sentence?

## Signal Words (Use These)

[Words that sound like this client's brand. e.g.,
Built, Shipped, Learned, Found, Together, [Specific number]]

## Kill List (Never Use These)

[Words that kill trust. e.g.,
Revolutionary, Game-changing, Synergy, Best-in-class,
Comprehensive, Robust, Cutting-edge, Solutions provider,
"We're excited to announce"]

## Truth Rules

[Your non-negotiable content truth rules. e.g.,
- Never fabricate stories or client interactions
- Never inflate claims beyond verified proof points
- Never claim experience in verticals we haven't worked in
- If the real story doesn't exist, write a different post]
CLAUDE.md (root - your brain)

# Marketing Workspace

[Your name]. [What you do]. [How many clients you manage].

## How I Work

- [Your tone rule, e.g. "Conversational tone, never corporate"]
- [Your quality rule, e.g. "Every post needs a hook in the first line"]
- [Your visual rule, e.g. "No stock photos. Real screenshots only."]
- [Your research rule, e.g. "Use Perplexity AI for all research"]
- [Your truth rule, e.g. "No fabrication. No inflated numbers."]

## Workspace Structure

Each client has their own folder in clients/ with their own CLAUDE.md.
Claude auto-loads the client's brain when working in their folder.
Skills in .claude/skills/ work across all clients.
Rules in .claude/rules/ activate by file path.

## Quality Standards

Every piece of content must pass:
1. Voice Test - Does it sound like the client, not generic AI?
2. Kill List - Zero banned words from the client's kill list
3. Truth Rules - No fabrication, no inflation, only verified claims
4. No repeats - No duplicate content from previous batches
This is your root CLAUDE.md. It loads every time you open Claude in this workspace, no matter which client folder you're in. Keep it to your global standards only. Client-specific info goes in each client's own CLAUDE.md.
clients/[client-name]/CLAUDE.md (per client)

# [CLIENT NAME]

[One paragraph: who they are, what they do, where they're based, who they serve]

## Knowledge Files
# Read these files before generating any content for this client.

- brand-guidelines.md — brand positioning, ICP, proof points
- voice-brain.md — tone, kill list, signal words
- content-strategy.md — content pillars, tension framing
- smm.md — posting cadence, format rules
- creative-specs.md — colors, fonts, visual rules

## Shared Methodology
# List only the brains relevant to this client:

- ../../shared/brains/ads-brain.md — ad copy frameworks
- ../../shared/brains/analytics-brain.md — reporting standards
# - ../../shared/brains/seo-brain.md
# - ../../shared/brains/email-brain.md
# - ../../shared/brains/landing-page-brain.md
# Uncomment the ones you need for this client.

## Active Platforms

- [Platform] (primary): platforms/[platform]-playbook.md
- [Platform]: platforms/[platform]-playbook.md

## Current Priorities

- [What matters most right now for this client]
- [Second priority]
- [Third priority]
This is the client CLAUDE.md. It auto-loads when Claude works in this client's folder. The @ lines import your knowledge files and shared brains into context automatically. Keep this file short. The details live in the files it imports. Uncomment only the shared brains this client actually needs.
Core Commands (Build These First)
/produce
Generates X days of content with copy + creative direction. Output: spreadsheet ready to schedule.
/review
Brand alignment check. Scores against voice test, kill list, truth rules. Add --deep for 5-expert review.
/draft
Single topic, 3 variations, different angles, same voice. Test ideas before full batches.
Strategy Commands (Build Next)
/research
Deep market and competitor research. Run before producing.
/positioning
Discovers positioning angles, scores them, recommends best.
/maestro
Audits what you have vs. what's missing. Recommends next steps.
Expansion Commands (Build When Ready)
/atomize
Takes 1 piece, generates 15+ platform-native derivatives.
/ads-prepare
Ready-to-paste campaign setup for any ad platform.
/seo-content
Full SEO blog articles with on-page checklist.
/video-script
Scripts for Reels, TikToks, Shorts with production notes.
/analytics-report
Performance analysis with benchmarks and next actions.
/lead-magnet
Generate lead magnet concepts with build briefs.
/landing-page
Generate landing page copy with headline variations and CTA options.
/email-sequence
Build email sequences with subject lines, body copy, and send schedule.
Client Templates

More templates to expand your client's knowledge stack. Fill these in after brand guidelines and voice brain are done.

content-strategy.md

# [CLIENT NAME] Content Strategy

## Content Pillars

### Pillar 1: [e.g., "Useful Knowledge"]
[What this pillar covers. What topics fall under it.
Goal: position as expert. Format: how-tos, frameworks, tips.]

### Pillar 2: [e.g., "Honest Lessons"]
[Real stories, mistakes, what you learned.
Goal: build trust. Format: confessions, behind-the-scenes.]

### Pillar 3: [e.g., "Proof"]
[Results, case studies, metrics, shipped work.
Goal: credibility. Format: before/after, numbers, screenshots.]

### Pillar 4: [e.g., "People"]
[Team, culture, process, human side.
Goal: connection. Format: photos, day-in-life, introductions.]

### Pillar 5: [e.g., "Offers"]
[What you sell. Direct CTAs.
Goal: conversion. Format: product highlights, testimonials, launches.]

## Tension Framing

[What industry tensions does this client's brand sit in? e.g.,
- "Most agencies sell hours. We sell outcomes."
- "Everyone says they're data-driven. We show our data."
These tensions create content that takes a position.]

## Awareness Stages

Unaware: [Content that names their problem]
Problem-aware: [Content that shows you understand]
Solution-aware: [Content that proves your approach works]
Product-aware: [Content that explains your specific offer]
Most aware: [Content that gives a reason to act now]
smm.md

# [CLIENT NAME] Social Media Execution

## Posting Cadence

[How many posts per day/week per platform. e.g.,
- X/Twitter: 4 posts/day
- LinkedIn: 1 post/day
- Facebook: 2 posts/day
- Instagram: 1 post/day + stories]

## Content Mix Per Day

[How pillars distribute across daily posts. e.g.,
- 3 Jabs (Useful Knowledge, Honest Lessons, Proof)
- 1 Right Hook (Offer) every 4th cycle]

## CTA Formats

[Your standard CTAs per content type. e.g.,
- Engagement: "What's your take?"
- Traffic: "Full breakdown in bio link"
- Conversion: "DM [keyword] to get started"]

## Hashtag Strategy

[Your hashtag tiers. e.g.,
- Brand: #YourBrand (always)
- Niche: 3-5 industry hashtags
- Reach: 1-2 broader hashtags]

## Posting Schedule

[Optimal times per platform for your audience. e.g.,
- X: 8am, 12pm, 4pm, 7pm
- LinkedIn: 8:30am
- Facebook: 9am, 5pm]
creative-specs.md

# [CLIENT NAME] Creative Specs

## Visual Identity

Primary colors: [hex codes]
Secondary colors: [hex codes]
Background: [dark/light, hex code]
Accent: [highlight color, hex code]

## Typography

Headline font: [Font name, weight]
Body font: [Font name, weight]
Accent font: [Font name, if any]

## Image Sizes by Platform

[List dimensions for each format. e.g.,
- Feed post: 1080x1080 (square) or 1080x1350 (portrait)
- Story/Reel: 1080x1920
- LinkedIn: 1200x627
- X header: 1500x500]

## Visual Decision Tree

[Match content type to visual format. e.g.,
- Stats/numbers -> Bold text on brand background
- How-to/steps -> Carousel with numbered slides
- Quote/opinion -> Text overlay on photo
- Proof/results -> Screenshot or data visualization
- People/culture -> Photo with minimal text overlay]

## Logo Usage

[When to include logo, placement rules, minimum size,
which version to use on dark vs. light backgrounds.]
platforms/[platform]-playbook.md

# [CLIENT NAME] [PLATFORM] Playbook

## Platform Strategy

[Why this platform? What role does it play in your marketing mix?
Primary for awareness? Conversion? Community?]

## Content Slot Mapping

[How your content pillars map to this platform's formats. e.g.,
- Useful Knowledge -> Thread (X) / Carousel (LinkedIn) / Reel (IG)
- Proof -> Single post with metric / Case study carousel
- People -> Photo post / Behind-the-scenes story]

## Voice Adaptation

[How this client's brand voice adjusts for this platform. e.g.,
- X: More casual, shorter sentences, more personality
- LinkedIn: Professional register, more context, longer format]

## Platform-Specific Rules

[Algorithm signals, format requirements, what to avoid. e.g.,
- No external links in LinkedIn posts (kills reach)
- X: First 280 chars must hook, thread for depth
- IG: Carousel > Single image for engagement]

## Engagement Rules

[How you interact on this platform. Reply style, DM handling,
community management approach.]
Shared Brains

Your methodology — write once, use across all clients. These live in shared/brains/.

shared/brains/ads-brain.md

# Ads Brain

## Funnel Structure

TOFU (Top of Funnel):
[Goal: awareness. Audience: cold/broad.
Ad types: video views, engagement, reach.
Creative: educational, entertaining, problem-naming.]

MOFU (Middle of Funnel):
[Goal: consideration. Audience: warm/engaged.
Ad types: traffic, lead gen.
Creative: case studies, testimonials, lead magnets.]

BOFU (Bottom of Funnel):
[Goal: conversion. Audience: hot/retargeting.
Ad types: conversions, sales.
Creative: offers, urgency, social proof, demos.]

## Platform Selection

[Which platforms to run ads on and why. e.g.,
- Meta (FB+IG): Primary. Best for B2C, retargeting, lookalikes.
- Google: Search intent capture. PMax for broad reach.
- LinkedIn: B2B only. Higher CPM but better targeting.
- TikTok: Younger audience. Low CPM, native content style.]

## Budget Allocation

[How to split budget across funnel stages. e.g.,
- Testing phase: 70% TOFU, 20% MOFU, 10% BOFU
- Scaling phase: 40% TOFU, 30% MOFU, 30% BOFU
- Minimum daily budget per ad set for your platform]

## Creative Testing Framework

[How to test ad creatives. e.g.,
- Test hooks first (first 3 seconds of video, first line of copy)
- One variable at a time: hook vs. body vs. CTA
- Kill threshold: no results after 2x target CPA
- Scale threshold: 3+ days at or below target CPA]

## Naming Convention

[Consistent naming for campaigns, ad sets, ads. e.g.,
Campaign: [Brand]_[Funnel]_[Objective]_[Date]
Ad Set: [Audience]_[Placement]_[Optimization]
Ad: [Hook]_[Format]_[Version]]

## Performance Benchmarks

[Your target metrics per platform. e.g.,
- Meta: CTR > 1%, CPM < $10, CPA < $[target]
- Google Search: CTR > 3%, CPC < $[target]
- Hook rate (video): > 30% watched 3+ seconds
- Creative fatigue: frequency > 3 = refresh creative]
shared/brains/analytics-brain.md

# Analytics Brain

## Metric Levels

Level 1 - Vanity (track but don't optimize for):
[Followers, impressions, reach, page views.
These show awareness but not business impact.]

Level 2 - Engagement (optimize for):
[Engagement rate, saves, shares, comments, DMs,
click-through rate, time on page. These show resonance.]

Level 3 - Business (report on):
[Leads, conversions, revenue, CAC, LTV, ROAS.
These prove marketing is working.]

## Platform Benchmarks

[Your target benchmarks per platform. e.g.,
- LinkedIn: > 2% engagement rate, > 5% CTR on articles
- Instagram: > 3% engagement, > 15% Reel completion
- X: > 1.5% engagement, > 50% thread read-through
- Meta Ads: > 1% CTR, < $[X] CPA]

## Content Scoring

[How to score each post (1-10). e.g.,
- 8-10: Scale (boost, repurpose, create variations)
- 5-7: Iterate (test different hook, format, or CTA)
- 1-4: Kill (stop promoting, learn why it failed)]

## Review Cadence

Daily: [Check engagement spikes, reply to comments]
Weekly: [Content performance review, top/bottom posts]
Monthly: [Pillar performance, audience growth, funnel metrics]
Quarterly: [Strategy review, benchmark updates, pillar rebalance]

## Feedback Loop

[How analytics feeds back into content production. e.g.,
- Top-performing topics get more variations next batch
- Underperforming pillars get reduced or reframed
- Winning hooks get reused with new content
- Best times/formats get prioritized in scheduling]
shared/brains/landing-page-brain.md

# Landing Page Brain

## Page Types

[Homepage, Sales page, Lead magnet page, About page, Services page.
What each page needs to accomplish.]

## Headline Frameworks

PAS (Problem-Agitate-Solve):
[Name the problem. Twist the knife. Present the fix.]

AIDA (Attention-Interest-Desire-Action):
[Hook them. Build curiosity. Create want. Tell them what to do.]

Before/After/Bridge:
[Show current state. Paint the better state. Your product is the bridge.
When to use each.]

## Section Structure

[Hero > Problem > Solution > Proof > How It Works > Objection Handling > CTA.
Standard wireframe for sales pages.]

## CTA Strategy

[Primary CTA, secondary CTA. Above fold, mid-page, bottom.
Button copy rules: action verb + outcome.]

## Conversion Copy Rules

[One page = one goal. Remove every sentence that doesn't serve that goal.
Specifics > generics. Social proof near CTAs.]

## SEO On-Page

[Title tag, meta description, H1/H2 hierarchy, internal linking, image alt text.
Basic on-page checklist per page.]
shared/brains/email-brain.md

# Email Marketing Brain

## Email Types

[Welcome sequence, Nurture sequence, Sales sequence, Newsletter,
Re-engagement, Transactional. Purpose and length of each.]

## Welcome Sequence (5-7 emails)

[Email 1: Deliver lead magnet + set expectations.
Email 2: Your story / why you exist.
Email 3: Quick win / useful content.
Email 4: Social proof / case study.
Email 5: Soft pitch.
Email 6-7: Direct offer.]

## Subject Line Frameworks

[Curiosity gap, Specific number, Direct benefit, Question, Pattern interrupt.
A/B test subjects first, body second.]

## Email Structure

[Hook (first line = open loop). Body (one idea per email).
CTA (one CTA per email, clear action). PS line (second CTA or reminder).]

## Newsletter Cadence

[Frequency, day, time. Content mix: 80% value, 20% pitch.
Keep same send time for habit building.]

## Metrics & Benchmarks

[Open rate > 25%, CTR > 3%, Unsubscribe < 0.5%.
Clean list quarterly. Segment by engagement.]
shared/brains/seo-brain.md

# SEO Brain

## Keyword Strategy

[Seed keywords, long-tail variations, search intent mapping
(informational, navigational, commercial, transactional).
Tools: Google Search Console, Ahrefs, Ubersuggest.]

## Content Brief Template

[Target keyword, search intent, word count target, H1/H2 outline,
competing pages to beat, unique angle, internal links to include.]

## On-Page Checklist

[Title tag (keyword + benefit, <60 chars), Meta description (<155 chars),
H1 with keyword, H2s with variations, First 100 words include keyword,
Image alt text, Internal links (3-5), External links (1-2 authoritative).]

## Content Types by Intent

[Informational → How-to guides, listicles.
Commercial → Comparison posts, reviews.
Transactional → Landing pages, product pages.
Navigational → About, contact, FAQ.]

## Technical SEO Basics

[Page speed, mobile-friendly, HTTPS, XML sitemap, robots.txt,
canonical tags, schema markup.]

## Link Building

[Guest posting, digital PR, resource page outreach, broken link building.
Quality > quantity. Relevant sites only.]
shared/brains/crm-brain.md

# CRM & Lead Funnel Brain

## Funnel Stages

[Stranger → Visitor → Lead → MQL → SQL → Customer → Advocate.
Define what moves someone from one stage to the next.]

## Lead Sources

[Organic social, Paid ads, SEO, Referral, Email, Direct.
Track which source produces best leads, not just most leads.]

## Lead Scoring

[Score based on: engagement (email opens, clicks, page visits),
fit (industry, size, budget), intent (pricing page, demo request, DM inquiry).
Hot lead = score > [threshold].]

## Follow-Up Cadence

[New lead: respond within 1 hour. Day 1: personal message.
Day 3: value add. Day 7: soft check-in. Day 14: last touch.
Automate what you can, personalize what matters.]

## Pipeline Tracking

[Simple spreadsheet or CRM. Columns: Name, Source, Stage,
Last Contact, Next Action, Deal Value, Close Date. Review weekly.]

## Conversion Benchmarks

[Visitor → Lead: 2-5%. Lead → Customer: 5-15%.
Track monthly. If below benchmark, fix the stage that's leaking.]
shared/brains/lead-magnet-brain.md

# Lead Magnet Brain

## Lead Magnet Types

Quick Win (highest conversion, lowest effort):
[- Checklists, cheat sheets, templates
- Swipe files, scripts, email templates
- Calculator or quiz
Best for: cold traffic, TOFU ads, social media CTAs]

Deep Value (higher trust, more qualified leads):
[- Mini-course (3-5 emails or videos)
- Ebook / comprehensive guide
- Webinar / workshop recording
Best for: MOFU, warm traffic, higher-ticket offers]

Tool-Based (highest retention):
[- Free trial / freemium
- Audit or assessment
- Free consultation / strategy call
Best for: BOFU, ready-to-buy traffic, service businesses]

## Lead Magnet Checklist

[Every lead magnet must:
- Solve ONE specific problem (not everything)
- Deliver a quick win (consumable in under 10 minutes)
- Be immediately actionable (not just information)
- Relate directly to your paid offer (natural next step)
- Have a clear, benefit-driven title
- Look professional (design matters for perceived value)]

## Delivery Flow

[1. User clicks CTA on ad/post/page
2. Landing page with opt-in form (name + email minimum)
3. Thank you page (confirm + set expectations)
4. Immediate email delivery (the resource)
5. Welcome sequence begins (see Email Brain)
6. Tag subscriber by lead magnet source for segmentation]

## Active Lead Magnets

[Track your live lead magnets:
- Lead Magnet 1: [name] → [landing page URL] → [conversion rate]
- Lead Magnet 2: [name] → [landing page URL] → [conversion rate]
- Retire lead magnets under 15% conversion rate
- Test new lead magnets quarterly]
shared/brains/website-copy-brain.md

# Website Copy Brain

## Homepage Structure

Hero Section:
[- Headline: what you do + who it's for (one sentence)
- Subheadline: how you do it differently
- Primary CTA: [Book a Call / Get Started / See Pricing]
- Social proof bar: logos, customer count, or key metric]

Problem Section:
[Name 3-4 pain points your audience faces.
Use their language, not yours. Make them feel seen.]

Solution Section:
[How your product/service solves those problems.
3 benefits with icons or short descriptions. Outcome-focused.]

How It Works:
[3 steps maximum. Make the process feel simple.
Step 1: [action] → Step 2: [action] → Step 3: [result]]

Testimonials:
[2-3 testimonials with name, photo, specific result.
Place after solution section to validate claims.]

Final CTA:
[Repeat primary CTA. Add urgency or risk-reversal if applicable.]

## About Page

[- Lead with the customer's problem, not your bio
- Your story: why you started (make it relatable)
- Your mission: what you believe
- Credentials: what qualifies you (keep brief)
- Photo: real, professional, approachable
- CTA: what should they do next?]

## Services / Product Page

[For each service/product:
- Name: clear, not clever
- One-liner: what it is + who it's for
- What's included: bullet list of deliverables
- Outcome: what they walk away with
- Pricing: show it or explain how to get it
- CTA: one action per service]

## Navigation Rules

[- Max 5-6 nav items (Home, About, Services, Blog, Contact)
- Every page has one primary CTA
- Footer: repeat key links + contact info + socials
- No orphan pages (every page reachable from nav or internal link)]

## Copy Rules

[- Write at a 6th-grade reading level
- Short paragraphs (2-3 sentences max)
- Use "you" more than "we"
- Headlines: benefit-driven, not feature-driven
- Every section earns the next scroll
- Remove anything that doesn't help the visitor decide]
Get Started
Want hands-on help?

Join the Workshop

I run hands-on workshops where you build your workspace, set up your first client, create a custom AI skill, and produce real content before you leave. No slides. You build.

✓ 90 minutes, hands-on
✓ Build your CLAUDE.md + first client folder
✓ Create your own custom AI skill
✓ Real content produced live
✉ Email Steven for Next Workshop

Workshops are on-site in Cebu. Limited seats.

⚡

First Client Delivering in 7 Days

Week 1: First Client Setup

0/5
✓
Create the folder structure
✓
Write brand-guidelines.md for your highest-value client
✓
Write voice-brain.md (their voice, not yours)
✓
Write content-strategy.md (pillars, tension framing, awareness stages)
✓
Write CLAUDE.md (routing file)

Week 2: First Deliverables

0/5
✓
Write smm.md (posting cadence, CTAs, schedule)
✓
Write creative-specs.md (client's colors, fonts, image sizes)
✓
Write your first platform playbook
✓
Produce your first content batch and deliver to client
✓
Run voice test on every piece before sending

Week 3: Expansion

0/8
✓
Add a second platform playbook
✓
Set up analytics-brain.md (benchmarks, scoring, review cadence)
✓
Run your first analytics review
✓
Set up website-copy-brain.md (homepage, about, services copy)
✓
Set up seo-brain.md (keywords, on-page structure, content briefs)
✓
Set up landing-page-brain.md (page types, headline frameworks, CTAs)
✓
Set up email-brain.md (welcome sequence, newsletter cadence)
✓
Start building command files (/produce, /review, /draft)

Week 4: Scale to Next Client

0/8
✓
Duplicate folder structure for your second client
✓
Fill in Client 2's knowledge stack (faster this time)
✓
Set up ads-brain.md (funnel structure, budgets, creative testing)
✓
Set up lead-magnet-brain.md (types, checklist, delivery flow)
✓
Run your first ad campaign (ad → landing page → lead magnet → email)
✓
Feed analytics back into next content batch
✓
Add truth rules based on errors you catch
✓
Repeat for Client 3, 4, 5...

© 2026 Steven Asoy · Full-Stack Marketer

Questions? [email protected]